In the fast-paced world of modern real estate, flexibility and responsiveness are key to closing deals and staying ahead of the competition. As remote work continues to redefine how professionals interact and collaborate, real estate teams must equip themselves with tools that support effective communication, task management, and client relationship tracking—no matter where they are. Enter cloud-based CRM (Customer Relationship Management) software. These platforms are essential for organizing client data, managing leads, automating follow-ups, and streamlining team workflows—all accessible from any device with internet access.
Here are six cloud-based CRM tools that are especially useful for remote real estate teams looking to maximize productivity and close more deals.
1. Follow Up Boss
Follow Up Boss is one of the most popular CRM solutions in the real estate market, and for good reason. It offers robust features specifically designed for real estate professionals, such as lead distribution, automated follow-up sequences, and integration with major lead sources like Zillow and Realtor.com.
- Key Feature: Intelligent call routing and smart lists
- Ideal For: Teams needing fast lead assignment and clear communication
2. HubSpot CRM
HubSpot CRM is a versatile and user-friendly platform that adapts well to the needs of real estate teams. It’s especially valuable for those who want a balance of marketing, sales, and customer service capabilities in one centralized platform.
- Key Feature: Customizable dashboards with email and pipeline tracking
- Ideal For: Teams integrating marketing and sales efforts across several channels
3. kvCORE
kvCORE is a comprehensive CRM tailored specifically to the real estate industry. It includes lead generation tools, IDX websites, and powerful automation features for nurturing leads across stages.
- Key Feature: Behavior-based automation and lead scoring
- Ideal For: Agencies seeking an all-in-one digital marketing and CRM tool
kvCORE’s mobile-friendly design ensures that every team member—from agents to brokers—has access to important client information and updates in real-time, whether they’re in the office or on the field.
4. Zoho CRM
For teams looking for flexibility and integration at a competitive price point, Zoho CRM is a strong choice. It supports remote teams with collaborative tools, visual sales pipelines, and AI-powered sales suggestions.
- Key Feature: Multichannel communication (email, phone, live chat, social media)
- Ideal For: Budget-conscious teams requiring extensive customization options
5. Monday.com CRM
Although largely known as a work management tool, Monday.com also offers a tailored CRM for real estate use. It’s great for organizing tasks, tracking property stages, and customizing workflows to match your unique real estate pipeline.
- Key Feature: Flexible dashboards with timeline and workload views
- Ideal For: Visual teams handling multiple projects and listings simultaneously
Its ease of use and highly visual layout help make complex coordination across remote teams more intuitive and accessible.
6. Propertybase
Built on Salesforce, Propertybase combines CRM functionality with websites, marketing automation, and back office solutions. It’s a favorite despite its slightly steeper learning curve, thanks to its ability to scale with growing brokerages.
- Key Feature: MLS integration and customizable workflows
- Ideal For: Enterprise-level teams focused on expansion and long-term growth
Conclusion
With the rise of remote work in real estate, having an effective cloud-based CRM isn’t just a convenience—it’s a necessity. These tools empower teams to collaborate in real-time, follow up with leads automatically, and manage complex pipelines with ease. When choosing the right CRM, consider what features align most closely with your specific workflows and business goals.
Whether you’re a fast-growing brokerage or a small real estate team expanding into virtual operations, investing in the right CRM can mean the difference between missed opportunities and measurable success.
