5 Strategies for Agencies to Land New Clients in 2022

If you are an agency, clients are everything. If you are not an agency, you might own or work in one. Although you might be an agency, we don’t know who’s reading this but don’t worry; we don’t judge.

Since you are here, we suppose you are on the lookout for new people to trade your time and knowledge for that sweet cash. We are here to help.

In this article, you will find five strategies for agencies to land new clients.

Come on, let’s land this bad boy!

1. Rethink your inbound marketing

Marketing strategy written on wall

Inbound marketing is a strategy that prompts potential new clients to come to you first. The ball is in their court. Are they going to swing back? The way you conduct inbound marketing is that you create awesome content that can be found organically.

Let’s say that people stumble upon your work. That is done with blogs, white papers, social media posts, and noticeable SEO.

The trick with inbound marketing is to make it consistent and evolving. Do not pause it or cancel it. Double down on it. Don’t back out even when you get a healthy stream of new clients.

Maintaining your inbound marketing strategy is more manageable than starting a new one. Inbound marketing needs to be evolving at all times. You don’t want to bore your potential new clients with old and used content, as it will be counterproductive.

Make fresh and unique content, hear your potential clients’ heartbeat and needs, and adapt accordingly. Dedicate yourself to this because this is the first contact point of your business with new people.

2. Build a good website

The first thing people do when they are interested in an agency (yay, the first step worked) is to go to their website. That might seem basic, but many businesses slip on this crucial step. Walk a mile in your clients’ shoes.

Since you are running a business, your website needs to breathe out reliability and security. People don’t want to work with shady companies. Make your website for clients.

Tend to their needs. Show them what good they can get from your agency. Share success stories from your team (even if it is just you in your bedroom). Show them the work you have done before. That creates credibility and assures people that you can do it. You have done it before.

Maybe, if you have one, create a team page where you can show all the incredible people that work with you. This move also makes credibility because it shows that you are dedicated to all the new projects that might come and that you have reliable people who can do the job.

3. Expand on social media

Social media icons

You don’t have to complain that people are always on their phones. Make it your advantage. Everybody is on social media all the time. It’s so big you can’t ignore it as a source of new clients. A lot of people nowadays get all their information from social media. That’s where you swoop in.

If you don’t have it already, create a presence on all social media. Depending on your work, Twitter, Facebook, Instagram, LinkedIn, etc. In this department, you need to post regularly.

Create beautiful and eye-catching posts. Present the work you have done to a broad audience. Post blogs and articles that might be interesting to your new clients. Get them engaged with your agency by asking questions that people can respond to and creating polls.

Get them to interact with you. You can create buttons so that people can chat with you. Whatever you do, do not abandon your profiles! That makes sense of a lack of professionalism and instantly turns away any new clients. Be careful not to spam people as well.

4. Ask for a review

Human psychology is fascinating. If they are satisfied with your work, people will rarely leave a review unprompted. If they are not, you will never hear the end of it. But if you ask nicely, that might change.

After finishing the work for an existing client, ask them to review your performance. That will encourage new clients to work with you. They want to be among the satisfied ones. Reviews show people that you are competent and know what you are doing.

5. Referral discount

Hand holding credit card

Referral discount is a great way to get new clients and satisfy existing ones. This way, you also get others to spread the word about your agency.

Offer a referral discount to existing customers for bringing in new ones. Maybe even give a discount to new ones that come in this way. Perhaps you think that you will lose money this way, but it will pay off in the long run.


Getting new clients for your agency is challenging. But if you follow these five strategies, it will be a walk in the park for you. Rethink your marketing strategies, build a good website, be regular and good on social media, ask for a review, and offer a referral discount. We wish you smooth sailing from here.

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