Real Estate Marketing Plan: 5 Must-Have Strategies for Agents


As a real estate agent, listing properties and hoping they sell is not enough. You need to proactively market your listings if you want them to generate leads, drive traffic, and ultimately result in a sale. Fortunately, you can use plenty of marketing strategies to achieve these goals.

One effective marketing strategy is print advertising. This involves placing ads in local newspapers or magazines that target home buyers in your area. Not only will this help get the word out about your listing, but it will also show potential buyers that you’re an active agent invested in selling properties.

Another good marketing strategy is online advertising. This can be done by creating a website or blog for your real estate business. You can post listings, write articles about buying and selling property, and even offer tips for first-time homebuyers.

You can also use social media platforms like Twitter and Facebook to reach even more people with your message.

Finally, don’t forget the power of personal networking. Talk to friends, family members, and neighbors about your business; let them know that you’re available to help them buy or sell a home. Attend local events where you can hand out business cards and talk to people about what you do; this is a great way to build relationships with potential clients.

5 Must-Have Strategies for Agents

Home sale signs

Many people in the real estate industry believe that print advertising is no longer effective. However, research has shown that print advertising can benefit real estate agents if used correctly.

One study found that 40% of respondents recalled seeing a print ad for a real estate agent in the past month and that 25% of those respondents contacted the agent due to seeing the ad. This shows that print ads can effectively get potential clients to contact an agent.

Another study examined how likely people are to use an agent they’ve seen advertised in print. The study found that 67% of respondents said they were either extremely or very likely to use an agent they saw advertised in print, while only 8% said they were not at all likely to do so.

This shows that people who see real estate agents advertised in print are much more likely to use them than those who don’t see any advertising for them.

Overall, these studies show that print advertising can be quite effective for real estate agents if done correctly.

Online Advertising for Real Estate Agents

As a real estate agent, you always look for new leads and ways to advertise your listings. The internet provides a great opportunity to reach a large audience with your marketing message. When advertising online, there are a few things you should keep in mind to make the most of your efforts.

First, your website is one of the most important tools for generating leads. Make sure it is up-to-date and contains relevant information about your listings. You should also include a contact form so potential clients can easily contact you.

In addition to your website, social media is another great way to connect with potential buyers and sellers. Use platforms like Facebook, Twitter, and LinkedIn to post updates about your listings and open houses.

Another important aspect of online advertising is search engine optimization (SEO). This refers to optimizing your website and content to appear higher on search engine results pages (SERPs).

By ranking higher in SERPs, you will increase visibility for your listings and attract more leads. You can use various SEO strategies to improve your ranking, such as keyword research and creating quality content.

Following these tips, you can effectively market your real estate business online and generate more leads.

Personal Networking for Real Estate Agents

Personal home selling

While personal networking is not new, its importance in the real estate industry cannot be overstated. In a recent survey of top-producing agents, 92% said that referrals from past clients and other professionals were their number one source of new business.

What this means for agents is that they need to be actively engaged in their personal and professional networks at all times. This can be done in various ways, but some of the most effective are attending industry events, staying active on social media, and maintaining relationships with past clients.

For those willing to put in the effort, personal networking can be an extremely powerful tool for generating new leads and growing their business.

Referral Marketing for Real Estate Agents

As a real estate agent, one of the best things you can do to grow your business is to focus on referral marketing. This involves developing relationships with past clients and other industry professionals so that they can refer new business your way.

There are a few key things to keep in mind regarding referral marketing for real estate agents. First, you must make sure that you are staying top of mind with past clients by staying in touch regularly. This can be done through email newsletters, handwritten notes, or even simple phone calls now and then.

Second, it’s important to develop relationships with other industry professionals who may be able to refer business your way. This could include mortgage brokers, title companies, home inspectors, etc. Get involved in local networking events and know the other players in your market.

Open Houses for Real Estate Agents

Open home selling

Open house events are a great opportunity for real estate agents to connect with potential clients. By hosting an open house, agents can show off their knowledge of the local market and build relationships with people who may be interested in buying or selling a home in the future.

At an open house, be sure to have plenty of informational materials about your company and your services. It would help if you also spoke with each visitor individually to get a sense of their needs and interests.

And, of course, don’t forget to collect contact information so you can follow up after the event!


There are many different ways for real estate agents to generate new leads. Personal networking, referral marketing, and open houses are a few of the most effective methods. By utilizing various lead generation techniques, agents can ensure that they are always staying busy with new business.

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