When it comes to marketing business and products, businesses go above and beyond to try to attract the right audience and convert as many people to customers as they can. And while there are many different types of marketing you can use, nothing can ever beat content.
The saying “content is king” is more than just a saying. It’s a proven fact. As much as 82% of marketers are actively investing in content marketing because it yields amazing results and generates great ROI. But if you want your content marketing to be successful, you need to know these tips.
Don’t forget social media content
Social media has changed how businesses market forever, and there are many ways to improve brand visibility with social media. When you use popular social media platforms and post the right content, you can send powerful messages and generate a lot of traffic for your website.
Here are some of the things you need to keep in mind when you’re writing content for your social media:
- Avoid walls of text. People don’t come to social media to read great walls of text. They want to be entertained and are looking for content that can pique their interests. Most people will ignore walls of text, so it’s better to create content with short text but many interesting visuals.
- Post original photos. Original pictures will perform much better than stock photos because they’re more eye-catching and they show originality. If it’s within your budget, hire a local photographer to take these photos. If not, use at least a high-specs smartphone to take the photos yourself.
- Learn how to use hashtags. While hashtags should be used on almost all social media platforms, different platforms require a different number of hashtags. While for Facebook and Twitter, it’s best to use just one or two, if you’re posting on Instagram, don’t be afraid to use between five and ten hashtags.
And while we’re on the topic of social media, one platform you shouldn’t forget about is LinkedIn. This business-oriented social media platform is the perfect place to get in touch with professionals from your niche, expand your business, and find new customers if you’re a B2B business.
To find success on LinkedIn, you can use an automation tool that will help you find clients, make connections, and manage contacts. You can visit the site to find out more about it and how it can help your bottom line.
Create in-depth content for your blog
Businesses usually put most of their content marketing efforts into their blogs because they have free range to write about whatever they want. And as an added bonus, a well-written and fully-optimized blog can greatly boost your SEO.
When it comes to figuring out what you should write about, you need to find something that both your readers and search engines will enjoy, and that is in-depth content. Longer content that was written with the intent to answer an important question or solve a pressing issue is always a winner.
Of course, you still shouldn’t write walls of text. Make sure to break apart your blog posts into multiple paragraphs, divide them into sections and subsections, and use bulleted lists to highlight important information.
This type of content will make your readers stay on your website longer. If it’s well-written and able to answer those important questions, you will prove you’re an expert in your field.
If you learn how to write this type of content, your blog will become extremely popular. You will even be able to sell your content website to a reliable blogger willing to pay a high price for it.
Don’t just stick to written content
Some people are under the impression that written content such as blog posts is the only approach to content marketing, but that is far from the truth. If you want to have a truly successful strategy, you need to include other forms of content.
For example, videos should be an important part of your strategy. Video content resonates with audiences much better than written content because it’s more engaging.
Video content is also much more likely to bring in customers. As much as 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Don’t be afraid to repurpose your content
It takes a lot of time, effort, and skill to create amazing content. Not every piece of content you create will be as amazing as your best-performing content. And to get the most value out of the good content you create, you should repurpose it.
If a blog post performs extremely well because it resonates with your readers and provides them with something they can’t find elsewhere, find ways to repurpose it. You can turn it into a downloadable guide, a live webinar, an email blast, or anything else that your audience will derive value from.
Just don’t forget that when you repurpose content, do it in a way that will bring some value to you too.
With content marketing, companies can evoke emotions and sell products by getting their audience interested in the story behind the products, not just the products. If you know how to tell a good story and create great content, you will have better chances to grow your business.