In today’s fast-paced digital marketplace, attention spans are shorter than ever, and competition is fierce. If your company is struggling to grab the attention of potential customers and convert page views into sales, you’re not alone. One increasingly popular and proven solution is hiring an explainer video production company. Recent studies show that businesses that integrate high-quality explainer videos into their marketing campaigns can experience up to a 40% increase in sales.
But what is it about these concise, engaging videos that make them so effective? And why is working with professionals more advantageous than trying to create one in-house? This article dives deep into the reasons why explainer videos are powerful sales tools and how investing in a professional production company can give your business a major boost in performance.
What is an Explainer Video?
An explainer video is a short, animated or live-action video that clearly and effectively communicates your product, service, or value proposition to your audience. These videos are designed to hook viewers within seconds and lead them down a conversion path, making them highly effective in digital marketing and sales strategies.
Why Explainer Videos Work
Before jumping into the reasons to hire a professional explainer video company, it’s essential to understand why explainer videos are so effective:
- Visual Engagement: Humans process visual content 60,000 times faster than text. Explainer videos use dynamic visuals to capture and retain attention.
- Emotional Connection: The combination of visuals, voiceover, and music can evoke emotions, helping form a stronger bond with the viewer.
- Simplifies Complex Ideas: Even the most complicated service or product can be distilled into a 60-90 second video that is easy to understand.
- Boosts SEO: Google ranks video content higher, increasing visibility and organic traffic to your site.
- Increases Retention: Viewers remember 95% of a message watched in a video compared to 10% when reading it in text.
All these benefits contribute to a higher conversion rate, as users who understand your offer are far more likely to buy it.
The Case for Hiring a Professional Explainer Video Production Company
Now that we understand the power of explainer videos, the question arises—should you create one in-house or entrust an expert team? Here’s why hiring a professional explainer video production company makes a significant difference:
1. Access to Expertise
Professional agencies bring a wealth of experience to the table. They know what works and what doesn’t across different industries and audiences. From scriptwriters and animators to voiceover artists and marketing strategists, you gain access to a team whose sole focus is to tell your story effectively and persuasively.
2. Faster Turnaround Time
Trying to produce a video internally can lead to delays and wasted resources, especially if your team lacks the right tools or technical skills. A production company has streamlined processes and dedicated workflows to deliver high-quality videos efficiently.
3. Higher Production Quality
First impressions matter. An amateur video with poor sound or clunky animation can do more harm than good. A professional company provides a polished final product with crisp visuals, engaging storytelling, and seamless editing—helping you put your best foot forward.
4. Customization and Branding
Professionally created explainer videos are tailored to fit your brand’s tone, colors, and messaging. This ensures consistency across your marketing channels and helps in building a stronger brand identity. Such branding precision is difficult to achieve with generic DIY templates.
5. Marketing Integration
Many explainer video companies also provide marketing support to ensure the video aligns with your sales funnel. They can help design video strategies suited for websites, landing pages, email campaigns, and social media—maximizing reach and effectiveness.
Real-World Impact: A 40% Sales Boost
The real magic lies in the numbers. Research shows that landing pages with a compelling explainer video can increase conversion rates by 20% to 80%. In many instances, businesses have reported as much as 40% increase in sales after incorporating a well-made explainer video into their strategy.
This isn’t merely due to the visual appeal. An explainer video can:
- Shorten the sales cycle by answering common questions quickly
- Build trust and credibility with clear and transparent messaging
- Encourage social sharing, driving more high-quality traffic
- Support remarketing and email campaigns with higher engagement
It’s a tool that works across multiple stages of the customer journey—from initial awareness to final purchase decision.
Features of a Successful Explainer Video
To fully leverage the marketing power of explainer videos, certain elements should be integrated into the final product:
- Strong Script: Your message must be clear, concise, and engaging from the first second.
- Professional Voiceover: The tone of voice should match your brand and resonate with your audience.
- Appealing Visual Style: Whether animated or live-action, visuals must be engaging and cohesive.
- Call to Action: Every explainer video should end with a clear directive guiding the viewer to the next step.
When these elements are executed by a professional team, the results can be game-changing.
Different Types of Explainer Videos to Consider
The choice of video format should align with your goals and target audience. A seasoned production company can help you select the best type, such as:
- Animated Explainer Video: Ideal for tech products, apps, or abstract concepts
- Live-Action Explainer Video: Great for companies wanting a personal connection with real people
- Whiteboard Animation: Perfect for educational content or tutorials
- 3D Animation: Useful for showcasing products in high-tech or industrial industries
- Motion Graphics: Sleek, modern and ideal for B2B marketing
Final Thoughts
In a world where consumers are bombarded with information, capturing attention and delivering your message quickly is a marketing necessity. A professionally made explainer video can do just that—while also educating your audience and driving big results. When you invest in a video production company, you’re not just paying for a video; you’re investing in a fully realized strategy that speaks to your customers and guides them toward purchase.
If you’re ready to increase your sales by up to 40%, consider partnering with a team that understands the nuances of storytelling, animation, branding, and marketing integration. The combination of creativity and strategy can transform your sales funnel—and your bottom line.
