You have an uphill battle when you start a business. Business growth is at an all-time high, which means you have to compete with both established brands and new companies trying to offer something new. Believe it or not, the number of new businesses grew to 5.1 million in 2021.
If you don’t take proactive action to grow your company, you’ll get stuck where you are or lose customers to your competitors.
Do you want to learn how to grow a brand that regularly brings in new customers? Read the guide below to learn seven branding tips that will help.
Target the Right People
It’s tempting to use a one-size-fits-all strategy when starting a marketing campaign. You want to cast as wide of a net as possible to draw in more people.
The problem with doing this is that many people you reach will not be interested in buying what you offer.
To make the most of your ad dollars, you need to target the people most interested in what you offer with your marketing. Use your ad targeting tools to narrow your marketing campaigns to people who fit your demographics and interests.
One great way to do this is to create customer personas. Think about your target customer’s interests, problems, and demographics. Create a detailed persona that tells you about them and use it to inform your marketing campaigns.
Be Where Your Customers Are
Once you understand your customers more with your personas, you can do more to target them on the internet. You won’t find them on every platform out there. Your ideal customer will likely be on specific internet platforms.
Take younger people, for instance. A lot of today’s youth don’t use Facebook as much anymore. They want platforms that cater more to their demographic, so they leave Facebook to people who have used it for a long time.
You’ll find many of those people on Tiktok and Instagram today. If you have a product that targets those people, those will be the platforms most likely to offer more customers for your marketing dollars.
Create a Consistent Brand
It’s tempting to create unique marketing material that stands out. You want to do whatever possible to separate from your competition, so you try new ideas and see which ones gain traction.
This is fine to do if you stay consistent with your brand.
People expect consistent brands when they shop at companies. They don’t want to visit multiple pages on a website only to see different colors, images, and other things that make an inconsistent experience.
The same is true when someone clicks on an ad. If they see one thing in an ad and get another experience after clicking a link, it breaks a company’s immersion and increases the chance of someone heading elsewhere to shop.
Keep your brand consistent with all your channels and marketing material.
It’s hard to grow a brand when you don’t know what works. All you’ll do is make your best guesses with your data and hope for the best.
There may not be a way around this initially. You may have some information about your customers. But you haven’t done anything that will generate data to help you make better decisions.
However, that won’t last long after you start your marketing campaigns. You’ll be able to set up scripts and databases to store information about the marketing campaigns driving growth.
Set these systems up as soon as possible to collect data that will help you optimize your campaign and increase your return on investment.
Empower Your Fans
One of the most challenging parts of growing a business is gaining trust with people who don’t know you. They don’t understand your offering or if your company is trustworthy.
When nobody they know buys your products and they can’t find reviews, gaining trust is even more challenging.
That’s why you should do everything possible to empower your fans to promote your products and leave positive reviews. Use whatever resources you can to push people to leave feedback online and link to your products.
Many products, like https://kobie.com/, will help you build brand loyalty and encourage people to talk about your company.
Build a Blog
Do you have products and services that solve real problems? If so, people are constantly searching for what you have to offer.
One of the most popular ways of doing this is searching on Google and other search engines. People will find answers from the top spots on Google.
If you can also solve those problems, you need to be in those spots. You can do this by starting a blog and answering common questions people have in your industry.
Research keywords people search for and how much traffic those terms get. From there, you can target the biggest questions with blog posts that satisfy someone’s search intent and funnel that traffic to your product pages.
You may have a marketing campaign that’s working well today. But as time goes on, ad blindness will kick in and reduce the effectiveness of your ads. This happens as people continue being exposed to your ads and eventually start ignoring them.
You’ll eventually need to make small changes to your marketing campaign to change things up. Constantly monitor the effectiveness of your ads to see when they start producing worse results.
When that happens, start testing new ads to replace your current ones and optimize them to the same level.
How to Grow a Brand: You’re Read to Start
You have a lot on your plate when growing a brand. You’re getting your products in from manufacturers, managing a team to care for customers, and managing marketing campaigns. Getting things done is difficult when you have so much to do.
The good news is that you have several concrete branding ideas you can use that will help you learn how to grow a brand. Put them into place today to see which ones make an impact and lead to growth.
Of course, you’ll need to manage the rest of your business well if you want to function well when running a growing company. Check out the blog to learn more advice that will help you manage your business.