If you’re looking to understand what sets Soft2Bet apart in the rapidly evolving online gaming space, from its foundation and products to licensing, technology, and future plans, this detailed article covers everything you need to know. Early in this article, you’ll also find an important resource link about the company’s resilience in regulated markets: Soft2Bet.
What Is Soft2Bet?
Soft2Bet is a global iGaming technology and operator group specializing in turnkey online casino and sportsbook platforms. Founded in 2016 by Uri Poliavich, the company has grown from a startup into a major player in online gaming by focusing on innovation, scalability, and regulatory compliance.
History and Growth
Soft2Bet was created with the vision of modernizing online gaming through advanced technology and user engagement. Over the past decade, the company expanded quickly into regulated markets and evolved its offerings beyond simple gaming platforms to fully managed solutions used by operators worldwide.
Key Milestones
- 2016 – Company founded by Uri Poliavich.
- ISO 27001 certification – Earned internationally recognized security management certification.
- 2023–2025 – Expanded regulatory foothold with licenses in Sweden, Romania, and more.
- Creation of the MEGA gamification engine – a game-changing platform designed to increase player retention and engagement.
Core Products and Services
Soft2Bet offers a broad suite of products designed for both operators and players. These solutions emphasize flexibility, speed to market, and regulatory compliance.
1. iGaming Platform
A modular platform that supports:
- Casino games – Tens of thousands of titles from major developers
- Live dealer games – Highly immersive streamed gaming experiences
- Sportsbook – Pre-match and live betting with global and niche sport markets
- Payments layer – Integrated payment systems with local and global processing options
3. MEGA Gamification Engine
One of Soft2Bet’s standout features, MEGA, is a gamification layer that adds missions, quests, achievements, and rewards to traditional gaming, boosting retention and engagement. It has earned industry recognition for improving key performance metrics.
4. CRM & Loyalty Tools
Built-in tools help operators segment players, automate campaigns, and retain long-term users across multiple brands and platforms.
5. Payment & Security Infrastructure
Soft2Bet integrates with 70+ payment methods, supporting cards, e-wallets, open banking, and (where allowed) cryptocurrencies, with robust AML and KYC protections.
Market Presence and Licensing
Soft2Bet’s global footprint spans 19 gaming licenses in several regulated markets, including:
- Denmark
- Sweden
- Romania
- Ontario (Canada)
Responsible Gaming and Compliance
Compliance and player safety are core to Soft2Bet’s operational philosophy. Responsible gaming features include:
- Deposit limits
- Self-exclusion tools
- Session reminders
- Transparency in account history.
The company also adheres to strict AML/KYC protocols and undergoes regular regulatory audits.
Organizational Structure
Soft2Bet’s leadership team brings decades of iGaming, finance, compliance, and technology experience. The team steers a large international workforce that supports diverse operational and creative roles.
Awards and Recognition
The company has received industry accolades, particularly in product innovation and platform delivery, including:
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
- Leadership awards for CEO Uri Poliavich.
These awards reflect both technology and market impact in the iGaming sector.
Why Operators Choose Soft2Bet
Here are the main advantages that attract partners:
- Wide regulatory coverage makes localization easier
- Scalable infrastructure that adapts to growth
- Advanced gamification and engagement tools
- Robust compliance and security frameworks
The company maintains that it adheres strictly to licensing laws wherever it does business, and with its clear roadmap, Soft2Bet is positioning itself as a long-term leader in the iGaming industry.
Conclusion
In conclusion, Soft2Bet stands out as a technologically driven iGaming company that combines robust platform development with a strong focus on compliance and player engagement. Its solutions are designed to support sustainable growth for operators while maintaining high standards of security, performance, and usability. Operating under licenses in Denmark, Sweden, Ontario (Canada), and Romania, the company demonstrates a clear commitment to regulated markets and responsible operations. One of its key strengths lies in advanced gamification and engagement tools that enhance user experience and long-term retention.
It also places significant emphasis on data protection, responsible gaming mechanisms, and regulatory alignment. Its integrated ecosystem allows operators to manage content, payments, and player relationships efficiently from a single environment. Industry recognition further highlights the company’s role as an innovator within the iGaming sector. Overall, Soft2Bet represents a mature, compliant, and forward-thinking provider that continues to shape modern online gaming through technology and operational expertise.
