The perfect banner gets you hooked. It looks great, conveying your message to the entire event. It looks polished and neat, but it must’ve been easy to make!
What could be so hard about banner designing? When done right, banners are easy and cheap to make. They should just flow out of you. But if you get stuck, the final product will suffer for it.
To ensure your advertising is effective and your customer finds it pleasing, you should know the do’s and don’ts of banner design.
Read on to find out some banner design tips do’s and don’ts.
Crafting the Perfect Color Palette
Make sure to pick colors that work together and add life to your banner design. Start by choosing a complementary color scheme – analogous, monochromatic, or triadic. This will ensure the banner looks good and pops out.
Don’t overcomplicate your online banner design by going overboard with too many colors, as this can detract from the content. Finally, experiment with other color combinations from time to time. But make sure that the overall design looks professional and aesthetically pleasing.
Picking the Right Fonts for Your Design
Choosing the right font can have a huge impact on its success. A few dos & don’ts should be observed when selecting fonts.
It is essential to choose a readable and eye-catching font. Sans serif fonts such as Helvetica and Arial are typically used for banners as they are clean, legible, and easy to read, even from a distance.
You should limit yourself to one or two font families, as multiple fonts can make the banner look too busy and cluttered. Similarly, you should avoid using overly decorative fonts, as these can make a banner appear cluttered, difficult to read, and dated.
Utilizing Your Space Efficiently
Do create a well-structured composition that balances the visuals on the screen. Add appropriate white space between elements to make the banner easier to read. The location of the words and visuals should also be essential to ensure that the most critical information is in the most visible areas.
Creating an Effective Call to Action
Don’t use a generic call-to-action, as this will most likely not get your audience’s attention. To engage the audience, create a witty, eye-catching headline to make your call to action stand out.
Additionally, the call-to-action should align with the purpose and message of the banner. This is to create a smooth and effective transition into the main page goal.
Last but not least, make use of tools such as a banner maker to create colors, shapes, and sizes that contrast with the rest of the banner to draw more attention to your call to action. Combined elements can make a compelling call to action for any banner design.
Know the Do’s and Don’ts of Banner Designing
Banner design is a key element of digital marketing, so it’s essential always to have your audience in mind and use the principles of graphic design for maximum impact. Following the dos and don’ts of banner designing can help you create an eye-catching banner that will generate maximum engagement and reach.
Note them, plan out your design, and test them before launching your banner. Achieving success with your banners will follow shortly!
What are you waiting for? Get creative and create something visually stunning.
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