A picture is worth more than a thousand words. This sentiment rings true for nearly all brick-and-mortar, online, and e-commerce businesses. With a good product image, customers can purchase your products with the click of a button.
Bad or boring product images provide questions instead of a clear look at your offering. Transparency and customization are the names of the game. But what’s the best way of providing this? How do you take great product pictures?
Keep reading to learn how to take good photos for your business.
Perfect Your Lighting
It is said that lighting is everything when it comes to photography. This may be especially true when taking pictures of products.
Whether you are taking pictures of items for an online store or just want to make your products look fantastic for social media, use these tips to perfect your lighting and take amazing product photos.
Use Natural Light
Whenever possible, use natural light. This will give your pictures a softer, more natural look.
If you are taking pictures indoors, position your product near a window. When taking pictures outdoors, find a shady spot to avoid harsh shadows.
Use a Diffuser
Using artificial light, use a diffuser to soften the light and avoid harsh shadows. You can buy a diffuser from a photography store or make your own by attaching a sheer curtain to a frame.
Reflectors are a great way to add light to your photos without a flash. You can use a white sheet of paper or cardboard. Position the reflector so that it reflects light on your product.
Use a Plain Background
This will help the product stand out and be the picture’s focus. A busy background can be distracting and take away from the product. If you don’t have a plain background, you can always create one by hanging a sheet or piece of paper behind the product.
Get the Right Angle
The best way to do this is by using a tripod. A tripod will help you stabilize the camera and get the perfect shot. If you don’t have a tripod, you can use a self-timer or a remote shutter release.
Props and Styling
Props help show off the product in its best light and can also tell a story about the product. You also need to style your setup appealingly. This means attractively arranging your products and ensuring the background is pleasing to the eye.
For example, if you’re selling clothing, you can use this ghost mannequin technique. You can do this by making an article of clothing appear as if a floating mannequin or ghost wears it.
Once you have taken your photos, you can use post-processing software to edit them further. This can include improving the lighting, cropping the image, and adding text or graphics.
Take Awesome Product Pictures Today
If you want to take great product pictures, there are a few things you can do. Perfect your lighting, use a plain background, get the right angle, use props and styling, and do some post-processing edits.
With these product photo tips, you can take great photos to help sell your products.
Interested in more articles and tips to help your business thrive? Check out the rest of our blog.